Route-To-Market (RTM) Specialist

1. Route-to-Market (RTM) & Market Development

• Collaborate with Sales teams to design, review, and optimize sales routes, territory coverage, and market penetration.
• Conduct regular market visits to identify customer acquisition, distribution expansion, and SKU penetration opportunities.
• Identify market barriers and recommend action plans to improve RTM effectiveness and sales execution.

2. Cross-functional Coordination & Problem Solving

• Consolidate market findings and identify root causes impacting customer acquisition, SKU expansion, and market execution.
• Work closely with Sales CAP, Category Management, Trade Marketing, Supply Chain, R&D, and other functions to develop solutions.
• Monitor corrective actions and ensure effective communication and resolution of market issues.

3. Sales Performance & Productivity Management

• Monitor and analyze sales performance, customer coverage, call frequency, territory performance, and key RTM KPIs.
• Partner with Sales Managers and field teams to identify performance gaps and improvement opportunities.
• Develop and follow up on action plans to improve sales productivity and execution effectiveness.

4. Data Analytics & System Management

• Manage data accuracy and integrity across DMS, CRM, and business reporting systems.
• Analyze sales, customer, and market data to generate actionable business insights.
• Develop and maintain Power BI dashboards and reports to support KPI tracking and RTM performance management.

5. Reporting & Business Insights

• Consolidate, analyze, and present regular RTM and sales performance reports.
• Provide actionable insights and recommendations to improve customer coverage, acquisition, SKU penetration, and sales effectiveness.
• Prepare analysis and presentations to support business planning and management decision-making.

• Bachelor’s degree in Business, Economics, Marketing, Data Analytics, or related fields.
• 2–3 years of experience in Sales Operations, Route-To-Market, Commercial Excellence, Business Analytics, or related roles.
• Strong analytical skills with advanced Excel and Power BI proficiency.
• Experience with DMS, CRM, ERP, or sales automation systems is preferred.
• Strong communication, problem-solving, and stakeholder management skills.
• Willingness to travel for market visits and work cross-functionally with Sales teams.

• Competitive salary with 100% salary during probation 
• Quarterly and yearly bonus 
• Dynamic and collaborative working environment 
• Career growth and Learning & Development opportunities (Power BI, data analytics, business planning)