Strategic Planning Manager

The Agency Business Department is looking for a Strategic Planning Manager to lead the Strategic Planning team in delivering high-impact media strategies and driving client success on the Cốc Cốc Ads platform. In this role, you will work closely with account managers, clients, and cross-functional teams to develop effective advertising solutions, strengthen proposal quality, and contribute directly to revenue growth.

RESPONSIBILITIES:

Strategic Planning & Client Solutions

• Join client meetings to receive briefs and translate business objectives into strategic media plans on the Cốc Cốc Ads platform.
• Lead the development of integrated media strategies, proposals, and campaign planning aligned with client KPIs.
• Proactively propose advertising packages, new ad formats, and creative solutions to enhance campaign performance.
• Present strategic recommendations to clients and confidently represent Cốc Cốc’s proposals.
• Collaborate with the QC team to implement new ad formats and campaign packages effectively.
• Monitor campaign performance and optimize strategies to ensure KPIs are met or exceeded.
• Partner with Sales teams to acquire new clients and grow existing accounts through insight-driven proposals.
• Conduct market and industry research to identify growth opportunities and strategic directions for key verticals.

Team Leadership & Operations

• Lead, mentor, and develop the Strategic Planning team to strengthen capability and performance.
• Manage team resources and workload to ensure high-quality delivery across multiple projects simultaneously.
• Establish planning standards and ensure proposal quality, accuracy, and timeliness.
• Build a collaborative, proactive, and performance-driven team culture.
• Support performance management and capability development for team members.

Required Qualifications

• Minimum 4+ years of experience in strategic planning (digital media / advertising / agency / ad platform preferred)
• At least 1 year of team leadership or management experience
• Strong understanding of digital marketing, branding, and social media platforms
• Ability to build and implement comprehensive IMC plans
• Solid experience in market research and data analysis
• Strong presentation, storytelling, and stakeholder-management skills
• Good command of written and spoken English.

Nice-to-have

• Strong project management and decision-making capability.
• Experience working with cross-functional teams in fast-paced environments.
• Understanding of market trends and evolving digital advertising ecosystems.
• Experience developing new advertising solutions or formats is a plus. 

WHY YOU'LL LOVE WORKING FOR CỐC CỐC 

Few countries have local challengers in the search and browser space. Vietnam is one of those countries thanks to Cốc Cốc. There are a lot of challenges in competing against dominant global players, but also lots of rewards when we succeed.

Competitive benefits:

• Competitive salary and bonus scheme with a 13th month salary.
• Performance review twice/year with opportunity to grow or rotate internally.    
• Special annual leave policy with minimum 19 days/year, plus 1 day off on your birthday.
• Annual WFH policy.  
• Advanced 24/7 Health Insurance for all employees.
• Great Trade Union benefits such as birthdays, marriage, new born child...

Professional growth:

• Opportunities to learn and grow through regular training programs, coaching and internal sharing.
• Work in a diverse environment with talented colleagues and partners/customers, local and expats. 

Positive workplace: 

• Different exciting internal events to make you part of the Cốc Cốc family.
• Cozy pantry with plenty of snacks, juice and coffee/tea every day.
• Many interesting hobby clubs to share your passions like English Club, Yoga, Billard or Football.