Marketing Director (Remote/Onsite - Tiếng Anh Tốt)

• Build and execute the go-to-market strategy for new FMCG brand(s) in Vietnam.
• Define brand positioning, consumer insights, pricing, and portfolio/SKU strategy.
• Own the annual marketing plan, budget, and P&L contribution targets.
E-commerce & Social Commerce
• Drive sales growth on TikTok Shop, Shopee, and Lazada, including official store setup and marketplace campaigns (mega sales, flash sales, vouchers).
• Lead livestream selling, affiliate and KOL/KOC programs, and creator partnerships.
• Optimize conversion, AOV, ROAS, and customer retention across channels.
Digital & Performance Marketing
• Manage paid media across TikTok Ads, Meta, Google, and Zalo.
• Lead content strategy for short-form video, social channels, and community building.
• Build CRM and data dashboards to track funnel, CAC, LTV, and campaign ROI.
Leadership & Cross-functional
• Build, hire, and lead a high-performing marketing and e-commerce team; manage agencies.
• Work with Sales, Supply Chain, and Logistics on forecasting, stock readiness, and fulfillment for campaigns.
• Support offline/modern trade expansion (supermarkets, convenience chains, consignment) as the brand scales.

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• 8+ years in FMCG marketing, with 3+ years in a senior leadership role.
• Proven track record launching and scaling a new FMCG brand in Vietnam from early stage.
• Hands-on expertise in e-commerce and social commerce, especially TikTok Shop and Shopee.
• Strong command of performance marketing, KOL/KOC management, and livestream selling.
• Data-driven, commercially minded, with P&L and budget ownership experience.
• Fluent in Vietnamese; good business English.

• Competitive salary and performance-based bonus.
• Opportunity to build a brand from the ground up with high ownership.
• Social insurance, health insurance, and annual leave per Vietnamese Labor Law.
• Dynamic, entrepreneurial working environment.