Marketing Manager

About GD Health
GD Health is a modern healthcare provider combining clinic and pharmacy services, with a focus on accessible, convenient, personalized healthcare and a Family Medicine approach.
We are looking for a Marketing Manager to lead GD Health’s marketing strategy, customer acquisition, brand development, and marketing performance across both the clinic and pharmacy.

Marketing Strategy
● Build marketing plans for both clinic and pharmacy.
● Identify key customer segments and develop appropriate marketing strategies for each.
● Monitor market trends, competitors, customer behavior, and healthcare marketing opportunities.

Branding & Partnership
● Develop and maintain GD Health's brand positioning and communication guidelines.
● Strengthen GD Health's positioning as a trusted, convenient, personalized healthcare provider.
● Develop marketing partnerships with schools, universities, hotels...Build community-based healthcare marketing initiatives to generate patient/customer acquisition.

Performance Marketing
● Work with agencies on paid marketing campaigns, monitor key performance metrics
● Continuously test and optimize campaign creatives, audiences, offers, landing pages, and conversion funnels.
● Allocate marketing budgets based on campaign performance.

Content & Social Media
● Develop GD Health's content strategy across digital channels.
● Build monthly content calendars for clinic and pharmacy.
● Lead content development

Experience
● 5+ years of marketing experience, preferably in healthcare, pharmacy, medical services, FMCG, retail, or consumer services.
● Experience managing performance marketing and customer acquisition.
● Experience managing marketing budgets and agencies.
● Previous team management experience is preferred.

Skills
● Strong understanding of digital and performance marketing.
● Strong analytical and data-driven mindset.
● Good understanding of Meta Ads and Google Ads, SEO, social media, CRM, and content marketing.
● Strong campaign planning and project management skills.
● Strong communication and leadership skills.
● Ability to connect marketing activities with actual business results.
● Good understanding of customer acquisition funnels.

Preferred
● Healthcare/pharmacy marketing experience.
● Experience launching healthcare services or consumer healthcare products.
● Experience with local/community marketing.
● Experience working in a startup or fast-growing company.

• Competitive salary + performance-based commission/bonus.
• High autonomy and ownership of the hotel channel.
• Direct exposure to senior management and strategic business development.
• Opportunities for career growth as GD Health expands its healthcare network.