E-Commerce Growth & Brand Marketing Specialist

Position: E-Commerce Planning & Social Marketing Specialist

Brand: SOON100U VIETNAM

Assigned Channels: Shopee Mall & TikTok Shop

Location: Tan Binh, Ho Chi Minh City, Vietnam

Employment Type: Full-time

I. ABOUT US & OUR STRATEGIC VISION

1. A Solid 5-Year Foundation in Vietnam

SOON100U (AQUADUO) is a leading Korean wellness brand specializing in certified medical-grade water filtration and family living care solutions.

• In Vietnam, we have established a strong presence over the past 5 years on Shopee Mall, serving more than 50,000+ loyal customers, maintaining an exceptional 4.9 / 5.0 star rating, and generating consistent monthly revenues of 1.0B to 2.0B+ VND.

2. Strategic Vision (2026 – 2030)

We are embarking on our next hyper-growth phase: Evolving from a specialized Watercare brand into a Korean Living Care & Homecare Brand across Southeast Asia.

3. Lean, Agile & High-Autonomy Environment

Operating as a streamlined local subsidiary of our Korean headquarters, SOON100U rejects micromanagement. Here:

• You are not just a small cog executing repetitive tasks.
• You are given Full Ownership of key strategic pillars, working directly with executive leadership, and rewarded directly based on real business impact and performance.

II. WHAT YOU WILL DO

1. Social Commerce & Livestream Planning

• Plan and orchestrate strategic Livestream schedules for both routine sessions and peak Mega Campaign dates
• Anchor live content in Value Marketing principles: Educate audiences on tap water quality, dermatological health, and Korean wellness lifestyle, avoiding cheap brand-eroding discount tactics.
• Collaborate closely with Live Hosts, actively manage real-time product pinning, pace voucher drops, and maximize Gross Merchandise Value per 1,000 views (GPM).

2. Social Media Strategy & Short-Form Video Pipeline (TTS & Social Channels)

• Design and execute phased social content calendars aligned with campaign rhythms
• Develop high-converting content angles that address real consumer pain points
• Coordinate the production of high-impact short-form videos with strong visual hooks to convert organic discovery into qualified checkouts.

3. E-Com Campaign Planning

• Proactively plan and manage submissions for platform mega sales, double-day events, and payday campaigns
• Select target SKUs for Flash Sale slots, platform-exclusive co-funded packages, and subsidy programs to drive volume while protecting net profit margins.

4. Customer Lifecycle Management & Retention Engine (CRM Tactics for Retention Rate — RR) (New project)

• Build and execute automated communication flows (Shopee Chat Broadcast, Zalo OA) targeting two core customer segments:
  • New Consumers: Onboarding support, 30-second installation guides, and premium unboxing experience.
  • Past 5-Year Buyer Pool: Trigger replenishment reminders at 60 to 90-day intervals with exclusive loyalty vouchers.
• Nurture a sticky customer community, turning existing hardware owners into a predictable, zero-CAC monthly revenue stream.

1. Growth & Performance-Driven Mindset

• 1.5 to 3 years of hands-on experience in E-commerce Planning, Campaign Operations, or Social Marketing within D2C brands, Shopee Mall stores, or top-tier digital commerce agencies.
• Data-literate: Deeply understand the mathematical interplay between Traffic, CTR, Conversion Rate (CR), Average Order Value (AOV), and Retention Rate (RR).
• Driven by continuous optimization: Constantly asking, "How can we increase traffic? How do we double today's sales organically?"

2. Extreme Ownership & Professional Execution

• Proven ability to manage complex timelines independently, strictly honoring operational cadences
• Highly proactive problem-solver who proposes actionable solutions rather than waiting for instructions. Takes pride and accountability for assigned business KPIs.

3. Practical Creativity & Commercial Innovation

• Fast learner who naturally tracks emerging content trends across TikTok Shop, Shopee Video, and social media.
• Strong aesthetic sense and visual standards: Know how to craft compelling value-based messaging (Value Marketing) that elevates brand prestige instead of relying solely on price dumping.

4. HOW TO APPLY

• Please submit your CV or Portfolio or Case Studies showcasing past E-commerce / Campaign / Content metrics 
• Email Subject: [Your Full Name] - E-Com Planning & Social Marketing Application 

• Salary: negotiable based on capability.
• High Impact: Direct ownership to pilot fresh creative concepts and spearhead flagship commercial initiatives without micromanagement.
• Good Environment: Professional, respectful culture; authentic certified products with strong market credibility to give you full confidence in execution.
• Comprehensive statutory health and social insurance, annual leave.