Digital Performance Marketing Manager - Yêu Cầu 3 Năm Kinh Nghiệm - Quận Bình Thạnh Cũ Hồ Chí Minh

We are looking for a hands-on Digital Performance Marketing Manager to own and scale our paid acquisition, with Google as the core channel, and to grow revenue profitably, optimized toward ROAS and Revenue for our Shopify website.

This is not a people-management role. This is an expert track: you run campaigns yourself, end-to-end, from account structure and optimization to tracking, reporting, and budget control. You are the person who knows the accounts inside out.

You will report directly to the CEO and work closely with the E-commerce team and the Content & Creative team. There is no layer between you and the decision makers, so your insights directly shape our marketing direction, channel mix, and budget allocation. You will have real room to build, and your results will be visible.

Key Responsibilities

1. Strategic Planning

• Define the paid media strategy and channel mix to drive profitable revenue growth, with Google as the core channel for our Shopify website
• Own end-to-end digital campaigns and deliver key business metrics across multiple channels.
• Build quarterly and monthly media plans with clear targets for spend, ROAS, revenue, and CPA.
• Identify growth opportunities and new markets, and turn them into actionable plans together with the E-commerce and Content & Creative teams.

2. Execution & Performance Optimization

• Lead the account structure strategy, audience strategy, and asset strategy by market and funnel stage.
• Google Ads: directly manage and optimize Search, Shopping, Performance Max, YouTube, and Demand Gen campaigns .
  • Own bidding strategy (Target ROAS, Maximize Conversion Value) and know when to use each.
  • Manage keyword structure, search terms, negative keywords, and match type strategy.
  • Optimize product feeds, asset groups, and audience signals for Shopping and PMax.
  • Manage conversion tracking, enhanced conversions, and offline or value-based signals.
  • Run structured experiments regularly across creative, audience, landing page, offer, and bidding, with clear hypotheses and documented learnings.
  • Scale winning campaigns, audiences, assets  profitably across markets, and cut underperformers quickly.
• Facebook, TikTok, and X ads: manage these supporting channels to expand coverage  and find new revenue opportunities.

3. Data Tracking and Analytics

• Own the tracking setup with GA4 and GTM, and keep data accurate across ad platforms and our e-commerce store.
• Analyze e-commerce funnel and attribution data to identify growth bottlenecks and explain performance changes.

4. Reporting, Insights & Recommendations

• Build clear dashboards and weekly/monthly reports that turn data into insights, learnings, and recommendations.

5. Budget Management

• Monitor pacing, efficiency, and profitability daily, and shift budget quickly toward what performs.

6. Account Risk Compliance

• Manage ad account health across Google, Facebook, TikTok, and X: policy compliance, certifications, and verification.
• Stay current on advertising policies and regulations in our target markets.

Minimum Qualifications

• 3+ years of hands-on performance marketing experience in DTC / e-commerce.
• Proven experience independently managing Google, Facebook, and TikTok accounts with monthly budgets of at least  $50,000+, with Google as the primary channel.
• Experience running ads globally, especially in the US and EU.
• A track record of scaling spend profitably, optimizing toward ROAS and Revenue.
• Hands-on ownership of ad accounts: you run campaigns yourself and are accountable for the results.
• Fluent in GA4 and Google Tag Manager.
• Strong analytical skills: comfortable with numbers, attribution, and funnel analysis.
• Good written and spoken English.
• Comfortable working in a start-up environment.

Preferred Qualifications

• Experience in crypto, fintech, or hardware wallet industries.
• Experience with server-side tracking (e.g., server-side GTM, Conversions API, Stape).
• Knowledge of AI adoption in marketing (AI tools for slideshows, analysis and workflow automation).
• Knowledge of SEO, AEO and GEO..
• Knowledge of App Ads (Google App Campaigns, Meta App Ads, etc.).
• Ability to speak Chinese (Mandarin) is a plus.

Personal Traits

• Ownership: you are accountable for results, not just activity.
• Hands-on: you prefer to dive into the account rather than only direct others.
• Clear communicator: you explain complex data simply and challenge ideas constructively.

• Salary: VND 25–35 million/month + performance-based commission.
• 100% company-paid statutory insurance contributions, including Social Insurance, Health Insurance, and Unemployment Insurance.
• Annual salary review, based on individual performance and contribution.
• 13th-month salary and annual performance bonus.
• Health check-ups twice a year.
• Full entitlement to annual leave and public holidays in accordance with Vietnamese labor regulations.
• Bonuses for public holidays, Tet, birthdays, and other benefits in accordance with company policies.
• Opportunities to participate in internal activities, team-building programs, and company events.
• Opportunities to attend international events, conferences, and exhibitions related to Web3/Fintech as part of the role.