Growth Marketing Lead (Go-To-Market Lead)

Growth Strategy & Execution

• Build and execute the overall growth strategy for Sendbyte
• Identify growth opportunities across acquisition, activation, retention, and monetization
• Develop scalable growth experiments and optimize the customer funnel continuously

Shopify App Growth

• Drive growth for Shopify apps through:
  • Shopify App Store Optimization (ASO)
  • Review/ranking optimization
  • Conversion optimization
  • Merchant acquisition campaigns
• Understand Shopify seller behaviors, ecosystem trends, and competitive landscape

Acquisition & Marketing Channels

• Own and optimize growth channels including:
  • Paid Ads (Meta, Google, TikTok, etc.)
  • SEO & Content Marketing
  • Community-led growth
  • Email/Lifecycle marketing
  • Partnerships & affiliate programs
• Explore and test new acquisition channels for both local and international markets

Product-led Growth

• Work closely with Product & Engineering teams to improve onboarding and activation
• Design and optimize user journeys, retention flows, and lifecycle campaigns
• Conduct A/B testing for landing pages, messaging, pricing, and campaigns

Analytics & Performance Tracking

• Track and analyze key metrics such as CAC, LTV, ROAS, retention, and conversion rates
• Use data and user insights to drive decision-making and growth initiatives
• Build reports and dashboards to monitor performance

Market Expansion

• Develop strategies to expand Sendbyte into global markets (US, EU, SEA, etc.)
• Adapt positioning and messaging for different customer segments and regions

• 3-5+ years of experience in Growth, Performance Marketing, Product Marketing, or related roles
• Experienced in leading team (2-5 members)
• Strong understanding of the Shopify ecosystem and eCommerce industry
• Experience working on both local and global markets
• Strong analytical and growth mindset
• Hands-on experience with:
  • Paid acquisition
  • SEO/content
  • Growth experimentation
  • Product-led growth
  • Analytics tools (GA, Mixpanel, Amplitude, etc.)
• Good English communication skills (written and verbal)

Nice to Have

• Experience in Shopify Apps, SaaS, MarTech, or Email Marketing products
• Experience scaling early-stage/startup products
• Experience building communities or partnerships in the eCommerce space

You'll find this place irresistible
Enjoy top-tier compensation, including:
Compensation & Rewards

• Competitive monthly NET salary, transparent and fully take-home
• up to 14 months’ salary per year, including a 13th-month salary, quarterly incentives, and annual performance bonuses.

Work Flexibility & Time Off

• 24 remote working days per year, enabling a healthy work–life balance
• 12 days of paid annual leave, in addition to public holidays
• Flexible working hours, Monday to Friday – weekends are fully yours

Well-being & Employee Care

• Annual health check-ups
• Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations
• Company-sponsored sports clubs to support both physical and mental well-being
• Regular company trips and team bonding activities

Career Growth & Work Environment

• Be part of a fast-growing global B2B SaaS organization
• Clear and accelerated career development and promotion pathways
• Collaborate with talented, diverse, and high-performing teams across regions
• Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured

We are not just building products — we are building a workplace where people can grow, perform at their best, and create long-term impact.